HexaGroup developed an integrated marketing solution for a leading global provider of technology for the energy industry.
FMC Technologies was looking to establish itself as a leader in the emerging and highly competitive industry segment of subsea processing. They were in need of a marketing solution that would increase brand awareness, promote thought leadership, and generate leads for the organization.
HexaGroup’s integrated marketing plan for FMC Technologies resulted in the creation of a microsite and supporting online marketing activities that significantly increased visibility online and offline.
In just four months, the Maximize Recovery microsite experienced:
- 12,239 visits in 4 months; 3,000 visitors/month
- 100,000+ online ad views
- Significant lead generation, putting sales team in touch with primary decision makers
- Increase in awareness in Print Ads and Trade Publications
- An increase in new sales activities
Learn more about how Business to Business Integrated Marketing helped FMC Technologies become a leader in the emerging field of subsea processing. Download the case study!